Granite & Chalk
Identity and local website for a neighborhood climbing gym.
Intro night
Thursdays · 7pm
New set Monday
Main wall · 42 problems
Community set
V0
–V4
All levels welcome
- Industry
- Fitness & recreation
- Type
- Concept project
Overview
Granite & Chalk is a concept for an independent bouldering gym. We built an identity around route-setting grades and a local website designed to answer the questions new climbers ask before their first visit.
Creative brief
Make the gym feel welcoming to beginners and credible to experienced climbers, and help locals find hours, pricing, and intro sessions quickly.
Deliverables
- Logo and grade-tag system
- Signage and passes
- Local website
- First-visit page
- Event poster series
- Local SEO structure
Design direction
A bold graphic system built from climbing holds and grade tags. Chalk-white backgrounds, a cobalt primary, and grade colors used as wayfinding.
- 01Grade-tag graphic language for signage, passes, and social posts.
- 02A first-visit page structured around common local search questions.
- 03Poster series for intro nights and community events.
Cobalt
#2643D9
Chalk
#F4F3EE
Granite
#55575C
Grade Lime
#D9FF70
Typography: Heavy extended grotesk for headlines, compact sans for schedules.
Visual gallery
- graniteandchalk.exampleGranite & ChalkFirst visitClassesHoursBook intro
Your first climb starts here.
Shoes, chalk, and a 30-minute intro included with your first visit.
Hours
Open daily
Intro sessions
Thu & Sat
Location
Find us →
Local website homepage02 Grade-tag system
V0V1V2V3V4V5V6ProjectGrade-tag system03 Member
Granite
& ChalkMembership pass04
This is a self-initiated concept created by PixiTeam to demonstrate process and craft. Granite & Chalk is a fictional brand, and no client relationship or business result is implied.
Related services
- Brand Strategy & IdentityPositioning, logo systems, and identities built to scale.Starting at $750Explore
- Websites & E-commerceCustom landing pages, business sites, and online stores.Starting at $199/monthExplore
- SEO & Content StrategyTechnical audits, local visibility, and search-led content.$650/monthExplore
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