Mesa Skin
A desert-light launch campaign with reels and social content.
Launch campaign
Quiet skin, desert light.
Mesa
- Industry
- Beauty & skincare
- Type
- Concept project
Overview
Mesa is a concept skincare line inspired by high-desert minerals. We developed a launch campaign system: a key visual, a set of reel covers, and a modular social grid designed to stay consistent across weeks of content.
Creative brief
Plan a month of launch content that feels editorial rather than promotional, with a repeatable template system so new product drops can be produced quickly.
Deliverables
- Campaign key visual
- Reel cover templates
- Nine-post launch grid
- Story templates
- Content calendar
- Caption guide
Design direction
Warm stone, soft shadow, and generous negative space. Product photography is framed like still life, and type stays small and precise.
- 01Three reel cover templates: product, ritual, and ingredient.
- 02A nine-post grid rhythm that alternates texture, product, and type.
- 03Caption tone that explains ingredients plainly, without medical claims.
Clay
#B9826B
Sage
#A7B39A
Bone
#EFE8DC
Basalt
#2B2724
Typography: High-contrast display sans at small sizes, with a light body weight for captions.
Visual gallery
The evening ritual
3 steps · 60s
Ritual03
Desert sage
Why we chose it, explained plainly.
IngredientClay mask
Available now
NewReel cover system02 Less, but better.
Ingredient 01
Mesa
Ritual 02
Launch grid rhythm03 Step 2 of 3
Press, don't rub.
Swipe for the routine
Story template04
This is a self-initiated concept created by PixiTeam to demonstrate process and craft. Mesa Skin is a fictional brand, and no client relationship or business result is implied.
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