Halcyon Roasting Co.
A coastal identity and packaging system for a small-batch roaster.
- Industry
- Specialty coffee
- Type
- Concept project
- Services
- BrandingGraphic Design
Overview
Halcyon is a concept for a small-batch roaster on the California coast. We explored how a single kingfisher-inspired mark and a strict typographic system could stretch from a bag label to a café menu without losing its calm.
Creative brief
Create an identity that feels premium but unpretentious, works on kraft and coated stock, and lets each single-origin release have its own color without fragmenting the brand.
Deliverables
- Logo system
- Color and origin-coding system
- Bag and label design
- Café menu
- Brand guidelines
- Social templates
Design direction
Quiet confidence. A geometric bird mark, generous margins, and an origin-coding system built from a fixed palette of coastal blues and warm sands.
- 01Monoline mark designed to emboss, stamp, and print in one color.
- 02Origin color bands that change per release while the layout stays fixed.
- 03Condensed caps for labels paired with a readable serif-free body for tasting notes.
Kingfisher
#1F4E79
Tidepool
#5FA8A0
Driftwood
#D8C8A8
Foam
#F3EFE6
Typography: Condensed grotesk for labels and headlines, neutral sans for body copy.
Visual gallery
Halcyon
Small-batch roasters
HalcyonHalcyonRoasting Co.Mark, wordmark, and lockups02 #1F4E79
House Blend
Cocoa · Toffee
Kingfisher
#5FA8A0
Ethiopia
Bergamot · Peach
Tidepool
#D8C8A8
Colombia
Panela · Plum
Driftwood
#F3EFE6
Decaf
Almond · Cream
Foam
Origin-coding palette03 - Halcyon
- Espresso3.5
- Cortado4.5
- Flat white5
- Pour over6
- Cold brew5.5
- Tidepool tonic6.5
Today's pour over · Ethiopia
Café menu board04
This is a self-initiated concept created by PixiTeam to demonstrate process and craft. Halcyon Roasting Co. is a fictional brand, and no client relationship or business result is implied.
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